Menu of Lululala in New York, USA

Menu Overview

Lululala, nestled on 139 Hester Street in the heart of New York's Chinatown, offers a compact yet satisfying Korean dining experience that balances affordability and authentic flavors. This small spot, best suited for quick bites or takeout, shines through its focused menu centered around bold, traditional Korean staples like rice bowls and kimbap, accompanied by a few thoughtful sides.

The menu’s highlights, particularly the Spicy Squid Kimbap and Bulgogi, showcase a fresh take on classic Korean fare. The squid kimbap bursts with a savory, slightly spicy twist, though it can be a bit delicate in texture and may fall apart easily. Still, its vibrant flavors make a strong impression despite its structural fragility. Bulgogi, while not heavily detailed in reviews, generally resonates well with those seeking tender, marinated beef, a staple Korean comfort food that aligns with Lululala’s straightforward approach.

The rice bowls are the true stars in terms of value and satisfaction. Options span from BBQ Pork and Mapo Tofu to both grilled and fried chicken variations, all priced around $7. The fried chicken rice bowl, in particular, receives high praise for its generous portions, big, juicy chicken pieces, and the perfect balance of sweet and salty flavors. Customers appreciate the crunchy texture maintained by the practice of keeping containers open, ensuring the fried chicken doesn’t lose its crispiness.

One distinct feature is the option to add a spicy drizzle—a sweet chili sauce lending a tangy heat reminiscent of a fusion between General Tso’s and Orange chicken but with a distinctly Korean freshness thanks to accompanying greens. This adaptation elevates the dishes, adding layers of flavor without overpowering the core ingredients.

Other menu items, such as kimbap (vegetarian and standard versions), tteokbokki, fishcake, and various banchans, round out the menu offering a modest but well-curated Korean street food and side selection. The banchans come in multiple sizes, a thoughtful touch for those seeking to try these small plates alongside their meals. However, some items, like the macaroni salad, seem less favored by customers.

The dining atmosphere is minimalist and utilitarian—small tables and stools tightly arranged with limited seating reflect the brand’s focus on fast service and takeout convenience rather than leisurely dining. Reviews point out the tight space and lack of restroom facilities, but the presence of air conditioning and quick food turnaround is much appreciated.

From a pricing standpoint, Lululala is a standout, particularly in a city where Korean food often carries a premium. Offering large portions, authentic flavors, and freshly prepared items for as low as $5 to $9, it caters well to budget-conscious diners craving Korean cuisine near Bowery and Canal street subway stops.

In summary, Lululala’s menu stands out for its effective simplicity and commitment to replicating hearty Korean dishes with an affordable price tag. It may not rival the expansive restaurants in Koreatown, but for quick, flavorful meals and a genuine taste of Korea in Chinatown, it certainly hits the mark. Whether you’re craving a spicy squid kimbap or a generously portioned fried chicken rice bowl, Lululala offers a solid, no-frills Korean food fix that feels both authentic and accessible.